01 Backbone Art direction for a set of 15 Backbone product renders created for social and digital use. I defined the action and visual direction of each piece, from composition and framing to lighting and materiality.
02 Serene Art direction for the launch of Serene Sleep. Developed a series of macro images exploring the product’s ingredients through a refined, microscopic visual language.
03 Tech Fleece Island Graphic design and art direction for Tech Fleece Island, an independent editorial project with Nathan Galvan collecting observations on design and everyday life through writing, graphics and an online archive.
04 Lab Rats Art direction and graphic design for Exetra Gateway, a clothing project and pop-up shop drawing on internet culture and the dark web. I designed the identity, website, motion graphics and installation, and screen-printed 15 pieces of clothing.
05 Backbone Worked across Backbone’s social and digital presence throughout 2025, developing creative for product launches, campaigns and ongoing brand content.